Author resource boxes are the backbones of your article marketing efforts. Without them you will not get link, traffic and page rank benefits.

In order to create a widely accepted author resource box you can follow these guidelines:

• Your First word(s) should point to the author or website you want to promote. If you are promoting a personal blog/site/etc. you may start writing the resource box as follows:

“John Doe is an expert..”

“John Doe specializes in..”

“John Doe is a regular contributor of..”

If you are promoting a website you may start the resource box as follows:

“DpArticleSubmission provides more information about..”

“YourWebsite is an official source of..”

“YourWebsite is a certified member of..”

As you can see the box starts with the use of a noun followed by a adjective or description. I also wrote the name of the site without including the “http://www.” part because we want the reader to know we are talking about a site. If I started the resource box using the site name but with the words separated by spaces such as “Dp Article Submission”, it would be hard for the reader to know we are talking about a resource. Notice that I also capitalized the first letter of each word in the site name.

• The rest of the box should continue describing what your site is all about. An example would be:

“… Learn more about article writing and distribution …”

“… Find reviews, products and information about …”

• The last part should invite the reader to visit your site. An example would be:

“Visit http://www.dparticlesubmission.com for more information.”

“Visit http://www.your-site-name.com today.”

“Get regularly updated news from cnn.com”

Link Placement, URL and anchor text selection

Once you figure how to properly create an author resource box you then you need to determine the anchor texts and then link them to pages within your site. All links should be inserted in the resource box, placing an html hyper-link within the article body will cause rejection from many directories.

Anchor texts are the words hyper-linked to a site by which you want to be found in the SERPS (Search engine results page). Running a PPC (Pay per click) campaign such as YSM (Yahoo Search Marketing) is a good way to find high-traffic/long tail keywords.

Lets suppose you want to rank or be found for the terms: PC repair software and tune up your registry. You can create a resource box such as:

YourSiteName specializes in PC repair software. Learn how to tune up your registry using safe and accurate tools. Visit http://www.yoursitename.com today.

Keywords marked by bold fonts will be linked to pages within your site such as:

http://www.yoursitename.com

http://www.yoursitename.com/pc-repair-software.html

Remember NOT to place an HTML hyper-link in “http://www.yoursitename.com” because that address will be automatically turned into a clickable link by article directories and it would be redundant.

A complete example of an author resource box (including rendered hyperlinks) would be:

DpArticleSubmission provides article marketing and submission tips. Learn how to create a good author resource box and get more exposure for your site. Visit us at http://www.dparticlesubmission.com

An HTML view would be:

DpArticleSubmission provides <em><strong><a href=”http://www.dparticlesubmission.com”>article marketing and submission tips</a></strong></em>. Learn how to create a <em><strong><a href=”http://www.dparticlesubmission.com”>good author resource box</a></strong></em> and get more exposure for your site. Visit us at http://www.dparticlesubmission.com

If you are submitting content to article directories it’s CRITICAL to remember that the author resource box MUST be submitted using the HTML view shown above, otherwise your links will not be rendered properly and you will end up having a text only resource box without links to your site!.
Following these rules will help you get your article accepted in more article directories creating greater exposure for your site.